I have learned over many years of implementing Agile that words, and the images they create, are crucial for your success as change agents. To succeed, it is important that you can explain, what is going to happen, and how it is going to happen in a meaningful way.
I have been heading several of what we called agile transformations without deeper reflection on why we picked that word. I guess we just followed the majority of the agile community without considering the impact that it would have on our efforts to help the organizations to become more agile.
Which images appear in your imagination when you hear the word transformation?
The most used illustration of transformations regardless of kind, is the one from being a caterpillar to become a butterfly. Why’s that?
It visualizes a radical change in form, appearance1 etc, the result is one of the most beautiful animals on earth and most of us associate it with warm summer vacations. All the way through attractive. The butterfly is also much more agile and free than the slow caterpillar.
And no doubt: Becoming agile is a radical change for large corporations. It is not just employees put in teams doing Scrum events. It is a much more profound change of every part of the organization including the company culture. To describe the extend of the change required to be agile, the word transformation and the image of the butterfly is a good metaphor. The agility and beauty of the butterfly is also an attractive image for the end result of an agile transformation. But does it actually reflect the process of becoming agile?